106 of the most Tested and Successful Headlines ever written by the great John Caples - for your inspiration
I’ve just added these ready for the next update of “Sales Funnel Secrets” (free to download).
I thought they were too useful not to share now, so please, use them as inspiration for your own:
They laughed when I sat down at the piano – but when I started to play!
They grinned at me when the waiter spoke to me in French – but their laughter turned to amazement at my reply.
Do you make these mistakes in English?
Do you make these travel mistakes?
How a “fool stunt” made me a star salesman.
How a strange accident saved me from baldness.
Who else wants a screen star figure?
Who else wants a lighter cake – in half the mixing time?
Free to brides – $2 to others.
Free to high school teachers – $6 to others.
Announcing the new Ford cars for [year].
Are you ashamed of the smells in your home?
Buy no desk until you’ve seen this sensation of the business show.
Can you talk about books with the rest of them?
Car insurance at low cost – are you a careful driver?
Car owners… save one gallon of gas in every ten.
Double your money back if this isn’t the best onion soup you ever tasted.
Free book tells you 12 secrets of better lawn care.
Get rid of money worries for good.
Girls… want quick curls?
Greatest Bible news in 341 years.
Great new discovery kills kitchen odors quick! Makes indoor “country air”.
Hand woven by the mountain people of New Mexico.
Have you any of these five skin troubles?
Have you these symptoms of nerve exhaustion?
Here’s how to have a long and health life.
Here’s a quick way to break up a cold.
How a man of 40 can retire in 15 years.
How I became popular overnight.
How I improved my memory in one evening.
How I made a fortune with a “fool” idea.
How investors can save 75% on broker commissions this year.
How I raised myself from failure to success in selling.
How I retired on a guaranteed income for life.
How I started a new life with $7.
How $7 started me on the road to $35,000 a year.
How the next 90 days can change your life.
How to beat tension without pills.
How to collect from Social Security at any age.
How to do your Christmas shopping in 5 minutes.
How to feel fit at any age.
How to get rid of an inferiority complex.
How to get your cooking bragged about.
How to have a cool, quiet bedroom – even on hot nights.
How to make money writing short paragraphs.
How to stop worrying.
How to stretch your inflated money.
How to win friends and influence people.
How $20 spend may save you $2,000.
How you can get a loan for $500.
If you are a careful driver you can save money on car insurance.
I gambled a postage stamp and won £35,840 in 2 years.
I lost that ugly bulge in 2 minutes.
Imagine me… holding an audience spellbound for 30 minutes!
It cleans your breath while it whitens your teeth.
I’ve tried ‘em all, but this is the polish I use on my own car… Frank Mills, Essex Garage.
I was tired of living on low pay – so I started reading the Wall Street Journal.
Lose ugly fat – an average of 7 pounds a month.
Men who “know it all” are not invited to read this page.
Money-saving bargains from America’s oldest diamond discount house.
New … a cream deodorant which safely stops perspiration.
New house paint made by Du Pont keeps your white house whiter.
No time for Yale. – took college home.
Now! Own Florida land the easy way … $20 down and $20 a month.
161 new ways to a gourmet’s heart – in this fascinating book for cooks.
One place-setting free for every three you buy.
Order Christmas gifts now – pay after January 20.
Owners save 20% to 50% on fuel with the G.E. Oil Furnace.
Play guitar in 7 days or money back.
Quick relief for tired eyes.
Reader’s Digest tells why filteredcigarette smoke is better for your health.
7 ways to break the overweight habit.
10 ways to beat the high cost of living.
The deaf now hear whispers.
The lazy man’s way to riches.
The most amazing Shakespeare bargain ever offered.
The most comfortable shoes you’ve ever worn or your money back.
The most complete and most scholarlydictionary in the English language $17.50 … Publisher’s list price: $90.
The secret to making people like you.
The tastiest ocean treat from Gloucester – plump, tender, juicy saltmackerel fillet.
They thought I was crazy to ship live Main lobsters as far as 1,800 milesfrom the ocean.
Thousands have this priceless gift – but never discover it.
Thousands now play who never thought they could.
To a $15,000 man who would like to be making $30,000.
To a man who is 35 and dissatisfied.
To a mother whose child is three years old.
To men who want to be independent in the next 10 years.
To men who want to quit work some day.
Tonight serve this ready-mixed chocolate pudding.
To people who want to write – but can’t get started.
Wanted – safe men for dangerous times.
Wanted – your services as a high-paidreal estate specialist.
What makes a woman loveable?
What’s new in summer sandwiches?
What’s wrong in this picture?
When doctors “feel rotten” this is what they do.
Which of these five skin troubles would you like to end?
Who else wants a whiter wash – with no hard work?
Why G.E. bulbs give more light this year.
Will you give me 7 days to prove I can make you a new man?
Will your scalp stand the fingernail test?
You don’t have to be rich to retire on a guaranteed income for life.
You’re never too old to hear better.
Linen napkin luxury at a papernapkin price.
Throw your wax can in the trash can – the new no-wax floor is here.
Can you spot these 7 common decorating sins?
So there you go.
106 tested, successful headlines created by the great John Caples. Use them as templates to be inspired by and create you own headlines.
But remember…. you’ve got to test, test, test. I will leave you with commandments from David Ogilvy, the “Father of Advertising”:
“Your role is to sell, don’t let anything distract you from the sole purpose of advertising.”
“Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy. “
and finally, the one quote to remember above all…
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
As mentioned, these are going to be in the next update of “Sales Funnel Secrets” (free to download) – don’t miss out!
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