thumb image

How Does Growth Hacking ACTUALLY help you?

Before we start on this topic, let me clear up one thing. The word “hacking” nowadays brings up pictures of annoying teenagers illegally breaking into computers, using some magic technique (which, by the way, are 99% made up or unrealistic!).

It actually derives from a verb that first appeared in English around 1200, meaning to “cut with heavy blows in an irregular or random fashion,” as the Oxford English Dictionary defines it.

And now, the term is used to “mix it up”, “get results quick”, “minimise effort” and more to the point here “doing things differently”.

In the journalists world, hacking refers to “getting a story out quick, before the deadline”, hence the reference to “hacks” in that world.

So the word is nothing to be afraid of. Growth hacking is merely the act of doing what works, while it works, and getting to most from it until it stops.

This article is taken from Sales Funnel Secrets, available for free at

This is why books on Growth Hacking are generally out of date quickly, and why I’m going to propose how you can use growth hacking now and in the future.

A quick note though on ethics. Some may consider growth hacking to err on the side of evil! Most hacks are simply bending the rules to your beneficial outcome. However, you must be responsible for choosing what routes you choose to follow, and if you are happy with them.

There are many channels you can growth hack. I would recommend picking your primary channel and nailing it, before moving to the next one. You can experiment with several, but you will benefit from the results of your primary channel whilst, perhaps, you experiment with others.

Also, start small. As previously discussed, get it right and then scale. The temptation is to scale immediately, and if you do so, you will be frustrated and claim it doesn’t work. Slow down, get results, and then scale.

Automation is a killer hack. But again, get results slowly and manually. And then introduce automation, which we will cover shortly. Finally, do not trust the automation. Testing, testing and re-testing is a key component of growth hacking, and you must constantly review automated hacks to ensure (a) they are working and (b) not having a detrimental impact on your goals.

Don’t let your success dictate your methods

Unfortunately, you will come across the “masters of their method”. An SEO agency will always suggest SEO as the answer. A Facebook Ad agency will suggest Facebook Ads. Google Adwords agencies will always suggest Google Ads. It is no fault of theirs, that is their motive and to suggest alternatives will cut back on the clients.

But you have the power to consider what is needed, for what purpose and when.

The steps to decide on your chosen methods and channels are actually simple:

1. Understand your customer (better than you know you).
2. Know where they “hang out”.
3. Find out how to engage, and then engage with focus.

That’s saved you several hundred $$$ of consultancy! So, how can we go about answering the above 3 simple steps?

Understand your customer

This is a theme throughout this book, and rightly so.

You know your favourite book character, or TV character that you know so well?
Their history, what triggers them?
What they wear, where they go, their family and friends?
Where they go on holiday, what they read, how they relax?
What social media they use (or don’t), what they drive, where they live?
What they earn, how they spend their spare cash, what they love and hate?

This is how you must know your customer – your perfect customer. You must be able to describe your perfect customer and know everything about them. Even give them a name.

It is often referred to as the perfect customer or customer avatar.

Why? Because you can then answer the next question.

Know where they “hang out”

By knowing everything about them, you know where they are – whether online or in real life. You know what groups they belong to, you know where they look (where their “eyeballs” are). Perhaps email is where they spend most of their time, or Facebook, or Instagram, or LinkedIn or reading newspapers.

You can see that you must first understand them, to know how to get in front of them. Otherwise you are simply guessing.

And growth hacking is not about guessing.

Through your research, you will be able to confidently say that Facebook Ads are best, or influencer marketing, or an insert in a local newspaper.

There are too many channels to guess, and too much money to waste doing so!

But, if you have done step 1 and step 2 correctly you will know who your target audience is, and where they hang out.

So, now engage.

How to engage with them

You will be as happy as you can be that your efforts are going to be targeted at the right person, in the right place (statistically speaking).

So now you can start to compose your message. You can do so with confidence, because you know what triggers them.

The following quote summaries perfectly what your tactics can be for engagement.

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.”

– Blair Warren

In fact this quote is so good, we can use it to fully understand how you can engage with your perfect customers.

Encourage their dreams

People, if you remember from earlier on, buy their way out of something, not into something. So what are your clients drems? This is what they desire the most.

You should know (from the customer avatar), and in some way, what you are selling should take them a step further towards them.

You are probably not selling them the actual dream. But perhaps you will allow them more time in their life, to allow them more freedom to get closer? Or they can increase their income, to give them more money, to get them something which will help?

And so on.

If you are not selling something that is on your customers path to their dreams, you have

A classic example is the magic diet pill. Nobody wants to go to the gym if they can pop a pill every day. They know it probably won’t work, but it’s their dream.

It’s why fads come and go, in all sorts of niches, people buy their dream, but eventually they get found out.

You may not be at the end of the ethical spectrum as diet pills, but you do need to tap in to dreams and sell them.

Justify their failures

You must remove the blame that people put on themselves. To continue with the diet pill, “it’s not your fault” is a common phrase.

“It’s not your fault you’ve been suckered by fast food and convenience food.“ By saying this you are absolving the reader from any fault of putting on weight. If they feel it’s their fault, they will be less likely to be buy, so remove the blame.

Allay their fears

People have barriers, they have fears. You need to remove them. So use credibility “in studies it has shown that…” is always a great way to add objective credibility.

But also, always use testimonials (especially video testimonials) from real clients. If it has worked for others – who, criticall are similar people to the prospect – the sale is more likely.

Confirm their suspicions

People start off not believing, they are sceptical, especially if your product or service is not unique. Remember the 5 stages of awareness covered earlier on?

They may have heard stories of people being “ripped off” or deceived. So hit them head on!
“You will have heard stories….” or “it has been said many times” are common phrases you will come across.

The important point is that you shouldn’t try and hide the suspicions, but instead raise them and remove them. By addressing them up front you actually earn trust and take away those barriers and fears.

Throw rocks at their enemies

Whatever your personal opinion of Donald Trump, he mastered this technique to boost his chances of becoming President of the United States of America.

His enemies were numerous: Mexico, Political Insiders, those within his own party, foreign countries and many more. Buy throwing rocks at those enemies it united enough people to help him get elected.

It is risky (will you unite enough people against your enemies) and can be used in not-so-ethical objectives.

But used wisely it can be an incredibly powerful marketing technique.

Growth Hacking Techniques

An entire book could be written in any one technique, let alone several – and there are many, many techniques! Numerous such books exist. It is simply not in the scope of this book to be able to cover them all in detail. So rather than skimp or brush over the hacks available I am going to go cover a couple: Getting Press Coverage and Instagram/Twitter growth.

This book is all about sales funnels, and are in fact a hack of their own. Other hacks are mostly about getting traffic to your funnel.

For others, I encourage you to look at which would benefit you, and by all means contact me for further information or advice. It would be remiss of me, in a book such as this, not to remind you that the course that accompanies this book is (a) available immediately and (b) goes into alot of detail as videos, and discussion between us – with all growth hacks included.

Okay. Sales pitch successfully squeezed in! Let’s look at getting press coverage and Instagram/Twitter growth.

I should be clear that I am not personally recommending them or that you should use them, I am simply making you aware of them.

Getting press coverage

Remember your perfect customer avatar, that I keep banging on about? Same here, except your “customer” is the reporter or blogger that will cover your startup or growing business. So get in their head, and know them – and know them well!
Anyone you approach will, before doing anything else, “do a Google” on you, to see who else is writing about you and what social proof you already have.

Remember, the top tier writers, journalists and bloggers can pick and choose what they write about.

To start with, we want the opposite. Those people who are desperate for content! Those that are not so worried if you’ve not been covered before. Because when you have more authority, you can approach the top tier writers.

First, install the Google Chrome Scraper Extension (

Then go to and drill down into a niche that represents yours to get a fantastic list of related blogs.

Right click the top one, and chose Scrape similar…

Your installed Chrome extension will open, but where it says Selector, change the [2] to [*].

And click on the Scrape button to scrape again. You should then see, in the right hand side, a long list of web site addresses (and some other stuff we will clean up).

The results, and the important change to [*] (make sure you do this) are shown in the downloadable version of this post at Oh, and that’s a free download.

Click on Export to Google Docs… button. This will create a new spreadsheet in Google Docs and open it for you. Now we are going to clean it up. First delete the first row with the titles, we don’t need that.

We also don’t want the RSS feeds, so order the sheet by the first column (select everything, and then use the Data menu) and delete all the rows with nothing in the first column (highlight all those rows and right mouse click, then choose delete those rows). All being well, you’re left with an awesome list of blogging websites to contact.

Before sending, create a press pack that includes your company overview (tagline, one sentence description, three “how it works” paragraphs and a call to action), founders photos, logos (at least PNG, and AI or PSD if you can), press mentions or testimonials (social proof), and finally, product screenshots, videos and so on.

Zip that all up as your press pack which you send along with your email. Keep your email short and to the point, for example:

Hey [their name],

My name is Simon, from We created a new website that allows small business owners to create online sales funnels. Quicker, easier and cheaper than all the competition.

I have a press kit, and I’d like to send you a copy, and create a free account for you to [check it out/review it] if you’d be interested. How does that sound?

Simon Goodchild
[contact information]

Don’t include links (as you’ll be emailing quite a few, so bad for spam scores) and don’t include the attachment (similar reasons). Your goal is to get a reply, even a “Sound cool, sure thing” type response.

Because your main goal is to initiate a conversation, which is personal, not automated. It gives you more freedom to just chat, become friendly, praise them, be interested in what they do. And all the time, increasing the chances of a blog post or write-up for their audience.

To send the emails, you have a choice. You can visit the websites, and send out your email (keep a record of the email address in your Google Sheet from earlier).

If you are happy to exchange a few dollars and save some time, use BuzzStream to automatically visit the site, find the email address and even send the email. The choice is yours.

I would recommend sending as personalised emails as possible. It takes longer, but the results will be better.

Also, don’t be annoying. Follow-up politely by all means, but don’t be intense. Hopefully you will be in regular contact with these people, and you don’t want to burn any bridges just by being a pain!

Instagram and Twitter

To gain followers every day with minimal effort, get a Virtual Private Server (VPS) with Windows operating system (Google for loads of providers), and then purchase and install Followliker (

Purchase some proxy IP addresses for your protection ( among others) and then set up Followliker to automate growth.

Depending on the “age” of your accounts, keep numbers reasonably low when starting your automatic growth, and increase them steadily. I tend to average about following 300 a day and same for unfollowing, 30-60 seconds apart. But always less to start with.

The key to getting engaged followers is to post regularly (daily at least if you can) with good quality material that encourages comments. Always include a call to action, such as questions. Try and initiate two way conversations, and always (always!) respond to comments.

For hashtags, you want a “hashtag ladder”. Hashtags that range from extremely popular to extremly niche. The former will get you loads of “eye balls” but not for long, the latter the opposite. Everything in between is a scale.

And don’t forget to include a hashtag for locations, you get all the local traffic! Advanced hack tip: you don’t actually need to be in a place, or hotel, or event to tag yourself as there. Let’s say that an event is being held in New York for your industry, and you can’t get there. No problem, tag your posts as if you are. Just be careful not to post images that give it away 😉

Finally, my favourite way of using FollowLiker is to find competitors, or “similar” accounts and target their followers. After all if they are interested in your competitor, chances are they will be interested in you too.

This always gets me a nice and steady growth of followers.

Want to know more? Download the free book (a proper book, not a pretend PDF!) at

Loads more Blog articles!

Customise your Quiz Results

What's New, by Simon Goodchild

Not all Quizzes are Pass/Fail - customise how the Quiz Results are displayed.

Posted November 19, 2022

New Feature! LIVE SYNC Your Library Content!

What's New, by Simon Goodchild

Reflect changes to your Library content immediately on your pages!

Posted January 3, 2022

7 Top Tips for Buttons

Blog Articles, by Simon Goodchild

It's rare you don't have a button on your page, maybe you have more than one. So how about some top tips for buttons? What should they look like? Where should you put them? How many should you have? What should be on them?

Posted July 8, 2020

Have you got a custom domain name?

Blog Articles, by Simon Goodchild

If you are using a custom domain name with then you must read this, as you have a deadline of 27th June.

Posted June 13, 2020

Building Your Brand

Blog Articles, by Simon Goodchild

If someone was talking about you, in a room that you are not in, what would you want them to say about you? This is your brand. Let's discuss how you can stand out from the crowd.

Posted March 16, 2020

Ramping Up and Testing your Message

Blog Articles, by Simon Goodchild

The temptation, with your incredible offering, your ultimate product or service, is to dive into something like Facebook Ads, and spend, spend, spend. But don't! Instead craft, test and scale your message. Your promise. Your offer.

Posted March 9, 2020

The Three Types of Traffic to Worry About

Blog Articles, by Simon Goodchild

I want to touch on the 3 types of traffic that you will get to your website or online sales funnel. So what types of traffic exist, and how can you bring that traffic to your online funnel? Paid traffic, referred traffic and Earned (free) traffic.

Posted February 29, 2020

NEW! The editor has been upgraded (and more!)

What's New, by Simon Goodchild

NEW! Upgrade to the page editor! (and a new page element) Three new things to tell you about: 1) Quickly insert new page elements above or below. 2) New organised way to choose new page elements. 3) New page element! The Audio Player.

Posted February 27, 2020

How to choose a Growth Strategy (The Ansoff Matrix)

Blog Articles, by Simon Goodchild

The Ansoff Matrix. When I did my MBA, we covered the Ansoff Matrix, and it is a key element in understanding how you will grow your company or your business. And the great thing about it, is that it is a simple concept that can be applied easily. To model different growth strategies, Igot Ansoff created a simple matrix - as shown with this article - that allows a company or business to focus its strategy to acquire new customers.

Posted February 26, 2020

The 5 levels of market sophistication

Blog Articles, by Simon Goodchild

By knowing where your company stands, it will allow you to construct a marketing angle to efficiently and effectively capture the market you want. Here then, are the 5 Stages of Market Sophistication discussed by Eugene Schwartz.

Posted February 25, 2020

Your Blueprint for success: Your Sales Value Ladder

Blog Articles, by Simon Goodchild

Heads up! This is probably the foundation of your business - and I’m not exaggerating.

Posted February 21, 2020

How to deal with the 4 types of customer

Blog Articles, by Simon Goodchild

You will, I am sure, already have dealt with all “types” of people - your customers, or potential customers. To be able to create a strategy and system for selling, we need to be able to plan accordingly. It is not feasible to plan for every single customer, so to help us, we can categorise them and create a strategy for each.

Posted February 20, 2020

Three Ways To Make People Buy Your Stuff

Blog Articles, by Simon Goodchild

Far more important than understanding your product (assume I mean product or service), is understanding your prospects, your potential customer. And even more important than that, is understanding why people buy.

Posted February 19, 2020

The new Highlight Tool and Button Rollover Color Change Feature

What's New, by Simon Goodchild

Fancy highlighting some text in bright yellow, pink, green, blue or silver? Like those highlighter pens? And how about buttons that change color when you move your mouse over them? This is how.

Posted December 6, 2019


Blog Articles, by Simon Goodchild

Get FREE access to the T4S Bootcamp and physical copies of the "Traffic for Sales" books!

Posted November 30, 2019

Course Builders - you need this new Login element!

What's New, by Simon Goodchild

Give visitors content for free, as a teaser, to get them hooked, and then when they hit a locked page you present a sales page for them to pay to carry on.

Posted November 12, 2019

How to cut, copy and paste T4S page elements

What's New, by Simon Goodchild

You can now cut, copy and paste! One or more elements at a time, cut or copy and paste to same page, or different page in your funnel ... even to another page in another funnel!

Posted November 7, 2019

Updated Tutorial: How to set up payments (single and recurring)

Tips and Tricks, by Simon Goodchild

Refreshed for your enjoyment! Need to know, or need to refresh, how to set up payments for single or recurring? And what the options mean? Then put the kettle on, and take a look.

Posted October 24, 2019

T4S Custom Domain Names Just Got Easier!

Tips and Tricks, by Simon Goodchild

And, I've updated the tutorial page with a handy video, that takes you through one step at a time. It's as simple as 1, 2, 3.

Posted October 1, 2019

How to Add Progress Bars To Your T4S Funnel and Course Pages

What's New, by Simon Goodchild

A brand new page element for you - progress bars! Those nice graphical representations of progress.

Posted September 23, 2019

And another thing... Element Shadows

Tips and Tricks, by Simon Goodchild

What to add a shadow to an image, or, well, any element? Yep - you can.

Posted September 23, 2019

How to offer a Quantity option when Selling

What's New, by Simon Goodchild

If you're selling anything from a book to consultancy hours, you can now let people buy more than just one.

Posted September 17, 2019

Get Your Free Money Here!

Tips and Tricks, by Simon Goodchild

All you have to do, is log in daily to T4S and watch your T4S Marketplace discount grow! Instantly, anything on the T4S Marketplace will have a discount applied. Right up to 99% off!!!

Posted September 16, 2019

Add a Product Checkout Image!

What's New, by Simon Goodchild

With the new Stripe checkout, comes the first extra feature - product image on checkout.

Posted September 13, 2019

Update on New Version of Stripe

What's New, by Simon Goodchild

T4S.Site is now using the new version of Stripe. Right now, it's operating "as it was" (other than their new checkout page), but there are some potential benefits that we can now add. In addition to the added security for your users.

Posted September 12, 2019

Let users save notes with the Notepad Element

What's New, by Simon Goodchild

On a per page, per user basis, users can make notes and save them for when they return. Perfect for courses and membership areas. Use on individual pages, certain pages or perhaps one page for notes.

Posted August 4, 2019

Add a search to your funnel

What's New, by Simon Goodchild

A new page element - Search - adds a search to your funnel. Perfect for courses and membership areas.

Posted July 30, 2019

Update on change to Stripe

What's New, by Simon Goodchild

You may remember that I mentioned Stripe is changing. Indeed, you may be getting emails yourself if you are using Stripe. So here's an update on research and testing so far...

Posted July 9, 2019

New Preview shortcode and Duplicate Page feature

What's New, by Simon Goodchild

You can now use CTRL + ALT + V (or CTRL + OPTION + V if on a Mac) to quickly preview a page, along with the other keyboard shortcuts. Also, duplicate page drops the new page below the old one. Much better.

Posted June 27, 2019

Picking a color from an image

Tips and Tricks, by Simon Goodchild

Get your colors and brand all spot on with this brilliant way to pick a color from any image on your page!

Posted June 21, 2019

Getting your Stripe Live/Test Keys

Tips and Tricks, by Simon Goodchild

If using Stripe, you'll need your test and live, publishable and secret keys. This is how to find them.

Posted June 21, 2019

Set Up Page Redirects

What's New, by Simon Goodchild

Maybe you want to change a page URL but already shared it? Or a temporary promotion? Send one page to another!

Posted June 21, 2019

Adjust your line height

What's New, by Simon Goodchild

Set the space between lines of text to what you want. Also referred to as line height or leading, you can now spread out your text!

Posted June 21, 2019

You can now add Forums as a Page Element

What's New, by Simon Goodchild

Forums are brilliant for engagement, return traffic, support, community spirit - the list is endless with this new Forums page element!

Posted June 21, 2019

Circus acrobats saved this accountant - and this is how they can save you!

Blog Articles, by Simon Goodchild

How an accountant used the power of focus in his marketing to succeed by NOT selling to the world.

Posted May 22, 2019

New Feature! Add quizzes to your courses and funnels with!

Blog Articles, by Simon Goodchild

Create unlimited quizzes, with questions and answers. Include results for your members and generate certificates their name for downloading.

Posted March 19, 2019

It's the March 2019 T4S new feature update!

Blog Articles, by Simon Goodchild

Latest changes for March 2019. New features that you should know and might want to know.

Posted March 8, 2019

New T4S features with the February 2019 update

Blog Articles, by Simon Goodchild

Gosh! There were rather a lot of new shiny things to play with, that came with the February 2019 update.

Posted February 19, 2019

How You Should Structure Your Webinar For Maximum Success

Blog Articles, by Simon Goodchild

Don't be afraid of webinar funnels - they are used because they are incredibly successful. Find out how to create your awesome webinar!

Posted December 9, 2018

Isn't it time YOU knew how to create HIGH CONVERSION and HIGH EARNING sales funnels?

Blog Articles, by Simon Goodchild

I've been told it's worth everything from £99 to £699 so I'm going to do a special launch price at the lowest! JUST £99! That's about £1.62 per video. The value, know-how and actions you'll get from each must be worth £1.62?!

Posted October 18, 2018

T4S.Site - getting started right from your first login

Blog Articles, by Simon Goodchild

A fast track guide to your first experience with T4S Traffic for Sales after logging in for the first time.

Posted October 8, 2018

Five ways to know who your perfect customer is

Blog Articles, by Simon Goodchild

It’s critical when selling, to know who your perfect customer is. Who you should be selling to, and how to find them – and then how to make it clear that they should buy from you (and why). The worst answer you can give to “Who do you sell to?” is “Anyone”.

Posted October 7, 2018

How To Become A Top Profitable Affiliate Marketer

Blog Articles, by Simon Goodchild

It's about time your thought about how those affiliate marketers are successfully making a passive income that grows every month!

Posted October 3, 2018

What are click funnels?

Blog Articles, by Simon Goodchild

So what are funnels? Click funnels. Sales funnels. Online funnels. Marketing funnels. Lots of names, but funnels is what it's all about. So "Funnels Basics" - what are these funnels all about?

Posted September 26, 2018

Exclusive course now available for you

Blog Articles, by Simon Goodchild

"When I told them about my online course they laughed. But when I started to make money!" Let's face it... You know something that others would pay you for. Learn how, with a full course template with payments, pages - the lot!

Posted September 5, 2018

A tax man and a politician are both drowning... Using Humour to Convert

Blog Articles, by Simon Goodchild

Being funny, making friends, licking your elbow... all hard to do. But the good news, particularly if your funny bone popped out at birth, is that there are some key principles - a formula if you will - that you can follow to “be funny”.

Posted August 26, 2018

106 of the most Tested and Successful Headlines ever written by the great John Caples - for your inspiration

Blog Articles, by Simon Goodchild

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” - David Ogilvy

Posted August 24, 2018

Facts Tell, Stories Sell

Blog Articles, by Simon Goodchild

Have you heard the one about the copywriter who didn't use stories? No, I didn't think so.... This is why!

Posted August 22, 2018

How Does Growth Hacking ACTUALLY help you?

Blog Articles, by Simon Goodchild

Before we start on this topic, let me clear up one thing. The word “hacking” nowadays brings up pictures of annoying teenagers illegally breaking into computers, using some magic technique (which, by the way, are 99% made up or unrealistic!). But this is NOT what it means!

Posted August 21, 2018

The Secrets to Going Viral - All You Need To Know

Blog Articles, by Simon Goodchild

Getting a post to go viral is tough. It’s worth saying that before getting into the theory of making content go viral. So if you want a post to go viral, before anything else you need to know what triggers “virality” in the first place.

Posted July 28, 2018

Using Facebook as a Platform for Success

Blog Articles, by Simon Goodchild

2.2 BILLION PEOPLE!!!! Surely, your target audience is likely to be in there somewhere? Follow these steps to make Facebook your success story.

Posted July 27, 2018

Building a brand to stand out from the competition

Blog Articles, by Simon Goodchild

Unless you are very fortunate, what you offer is not unique. Your potential customers have choices. So use your brand to stand out!

Posted July 20, 2018

The importance of ramping up and testing your message first

Blog Articles, by Simon Goodchild

The temptation, with your incredible offering, your ultimate product or service, is to dive into something like Facebook Ads and spend, spend, spend. This is how you should do it.

Posted July 9, 2018

Why you need to understand the 5 Stages of Customer Awareness in order to sell

Blog Articles, by Simon Goodchild

A key component of selling is understanding how aware your target audience is of your offer, so you can tailor your message accordingly. These are the 5 stages of awareness.

Posted July 6, 2018

The Power Of Your Sales Value Ladder

Blog Articles, by Simon Goodchild

When selling, you will convert less if you go straight for your core offer. This is the biggest mistake you can make. This is how to do it right.

Posted July 3, 2018

Get "Sales Funnel Secrets" for free (plus bonus consultancy)

Blog Articles, by Simon Goodchild

Get a free copy of my new book "Sales Funnel Secrets" before it is released!

Posted June 20, 2018

If we all hate popups, why do we have to consider them?

Blog Articles, by Simon Goodchild

You hate them, I hate them, so why do they exist? Because this is how they have been proven to work (sorry).

Posted June 12, 2018

Unleash the power of lead magnets

Blog Articles, by Simon Goodchild

Free eBooks are brilliant lead magnets. This is how they get you your ultimate sale!

Posted June 5, 2018

This is why asking for payment twice is a conversion killer

Blog Articles, by Simon Goodchild

What do I mean? Well, when you are selling, you typically ask for payment for something small, of tremendous value. A no brainer. A lead magnet. A $7 something. And then...

Posted May 17, 2018

Why Social Proof Is So Bloody Important

Blog Articles, by Simon Goodchild

Support your copy or call to action, counter objections, use social proof strategically, support the argument you’re making and the story you’re telling and humanise your marketing with social proof.

Posted May 16, 2018

Does Google index iframed content? Yes! But there is something you need to do.

Blog Articles, by Simon Goodchild

The good news is that Google does index embedded content with iframes. But what are they? And why should you care? Plus one thing you must do, to do it right.

Posted May 14, 2018

Why visitor heatmaps can be dangerous

Blog Articles, by Simon Goodchild

They are a core tool for conversion experts, so why should they be used with caution? Well first, we need to understand what sort of heat maps exist, and which are good (and bad) to rely on.

Posted May 13, 2018

Sketching out the long sales letter [web] page. If in doubt, this is the layout to use.

Blog Articles, by Simon Goodchild

Covers all the expected "sections" of a long sales letter page. Use and adapt to your own niche. Remember, it's about the visitor, not you (apart from the credentials section).

Posted May 12, 2018

This is why countdown timers improve conversion rates

Blog Articles, by Simon Goodchild

I thought I'd explain how urgency with countdown timers increases conversions rates, based on proven market testing. With some amazing results.

Posted May 12, 2018

Can you really make money as an affiliate marketeer?

Blog Articles, by Simon Goodchild

It may sound too good to be true, but through affiliate marketing you can make money while you sleep. So let's consider it in more detail.

Posted May 10, 2018

Find out what actually makes a complete sales funnel

Blog Articles, by Simon Goodchild

You don't just create a set of web pages and call it a day, thinking job done. Your entire sales funnel is a series of steps, using your web pages (your online sales funnel if you like) as the foundation. And this is why.

Posted May 9, 2018

T4S - Traffic for Sales - Create sales funnels and online courses. Quickly, easily, cheaply. Copyright © Web Technology Solutions Ltd 2018-2020