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This is why asking for payment twice is a conversion killer

What do I mean? Well, when you are selling, you typically ask for payment for something small, of tremendous value. A no brainer. A lead magnet. A $7 something. And then…

In return, you’ll get an email signup, $7 in your bank account, and your visitor (now customer) will be the happy recipient of your shiny thing you’ve just given to them.

So what do you do now? When they are in the mood to spend with you and feeling grateful?

You will probably know if you follow these posts that the real profit is in the second purchase (and third, and so on).

You want to make it as easy as possible for your visitor to buy your second (and real) offering.

So on the second (thank you) page, you offer them what you really want them to buy. Probably with a one-time-offer discount. Always with a guarantee and social proof.

Now this is where you must be clever.

If they have to put their credit card details in again, your drop off rate will cause you sleepless nights.

You don’t want that – you want them to click “buy now” and use the same credit card details they just used.

Easier, quicker and far higher to get that all important conversion.

And if you then offer something else? Again, don’t ask for credit card details. It’s a conversion killer.

They’ve already given them to you, why ask again? If nothing else, it’s just a pain in the arse for them.

What should you do?

This is why, when you build your funnel with, second (and third, and so on) payments are simply a matter of clicking that buy button. The same payment details are carried forward.

If you ask for their payment details more than once, you’ll suffer.  Big time.

This is how the most successful sales funnels work – making it easy for the visitor to get what they want.

And what you want.


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