Free eBooks are brilliant lead magnets.
Your visitor gets the answer to a problem (and is grateful to you).
You get sales material in front of them (remember all lead magnets should end in a promotion).
They get shared.
Remember the SAGE acronym:
S – Simple (something that can be done instantly)
A – Actionable (something that will make a difference)
G – Goal orientated (moves them from A to B/etc)
E – Easy to digest (not technical or complicated)
Don’t forget to follow with an offer though!
Creating eBooks is also easier than ever – check out Canva and you’ll be making PDF downloads in minutes (maybe an hour or two) for free.
And if you’re not sure about that, don’t worry – it’s the content people will “wow” people – even a PDF saved from Word will amaze people if it solves their problem.
It get’s them from A to B, or C — with you ready to take them to the next step.
Which is how your lead magnet content ends.
Your lead magnet is free (maybe in return for their email address). And takes them from A to B.
Your up-sell at the end of the lead magnet is affordable and takes them to G.
They are grateful, and see a return on their spend with you. Now they are at G!
And when delivering G you offer to take them to M (randomly picked letters). For a higher price.
But they start to love you now.
They have gone from A to M with you! They associate you with progress.
And now you offer to take them to Z with your final sale (for now).
This is your sales ladder – and this is the power of lead magnets.
And this is how t4s.site will help you create download landing pages in minutes to serve all your new customers.