Stripe Changes Update – Important
You may remember that I mentioned Stripe is changing. Indeed, you may be getting emails yourself if you are using Stripe.
So here’s an update on research and testing so far…
A FEW THINGS MAY CHANGE, AS FEW AS POSSIBLE
I’m not finished researching yet, but to gain the extra security for your customers and adhere to new laws by September 14th 2019, some things that were linked to your payment button, may instead be linked to the next page shown in your funnel.
So far, this only means the “adding the buyer to an email list (MailChimp)” feature, and if possible I will not change anything else.
But in this example, instead, you will do this as part of the “Page Entry” actions (under the “Page” menu in the editor). The process will be: (1) they buy; (2) you send them to the next page; (3) they are added to an email list (and/or removed from a list) when they arrive at the page. You can already to this now, and I suggest you do so.
ALRIGHTY… SO WHY?
The reason is because the new payment page is a page on Stripe, rather than “inside” T4S (the payment pop is going).
YOU CAN USE MORE BRANDING
Not just more space for your product description, but also an image that can be displayed. Used well, this image will help conversion rates.
And as the payment (checkout) page is linked to your Stripe account, you can also add a logo (via Stripe, Settings -> Logo).
REDIRECT IF PAYMENT IS MADE OR CANCELLED
You will also be able to set which page is shown if they pay, or they cancel before paying. This is a great opportunity for funnel owners. Not just the ability to make different offers, but also for things like Facebook Pixel tracking.
WOOT! APPLE PAY AND GOOGLE PAY!
As Stripe develops the checkout, payment options will also include Apple Pay and Google Pay. Awesome!
WHEN?
I’m researching and testing right now. I’m aiming to have it all done by mid August before the deadline.
You will have the option of testing both the old and the new versions as they are completed via a [yet to be added] option in each funnel or globally in your account.
CAN YOU SEE AN EXAMPLE?
Yes, but first the important bit, the reason for all this…
It’s SCA-READY – the long bit, please read
ON SEPTEMBER 14, 2019, NEW REGULATION WILL MANDATE STRONG CUSTOMER AUTHENTICATION (SCA) FOR MANY ONLINE PAYMENTS IN THE EUROPEAN ECONOMIC AREA (EEA), INCLUDING THE UK.
Traditional card payments usually involve two steps: authorisation and capture. A payment is authorised when a customer’s bank or card issuer decides to approve a payment, and the payment is captured when the card is charged.
When SCA goes into effect in September 2019, there will be an additional and mandatory step before authorisation and capture: authentication. This step helps protect customers by preventing fraud. To authenticate a payment, a customer responds to a prompt from their bank and provides additional information. This may be something they know, like a password, something they use, like their phone, or something that’s part of who they are, like their fingerprint.
The most common way to authenticate a payment is a method called 3D Secure. You may recognise 3D Secure by its branded names, such as “Visa Secure” or “Mastercard Identity Check.” There’s a new version, called 3D Secure 2, that is expected to become the standard method to authenticate payments.
The new version of Stripe embedded with T4S.site will be fully SCA-Ready and compliant.
OK, ENOUGH ALREADY. SHOW ME AN EXAMPLE!
Take a look at https://t4s.site/payuk.
Don’t worry – you don’t have to pay anything! Just put in a number if the “Amount you are paying” box and click “Pay Now”.
The screen that shows is the new one.
You don’t have to pay me! Click the logo to cancel and return to the previous page.
Any questions?
If you’ve made it this far, and have any questions, please do ask in the Funnel Hackers Pro Facebook Group at:
https://www.facebook.com/groups/funnelhackerspro/permalink/564009667462009/
I’ll continue to update you as things progress.
Best wishes,
Simon
