Using Facebook as a Platform for Success
Taken from the book “Sales Funnel Secrets”. Download it for free from https://t4s.site/idea-to-reality/book – it’s easier to read!!
First, why would you consider Facebook? Well, there are some pretty outstanding reasons!
Facebook are strong, and getting stronger, on fake accounts. Yes, they do exist, be as a general rule on Facebook you are dealing with real people, with real profiles.
You can link from Facebook – which is pretty damn important when you are directing traffic into your online sales funnel. Whilst it’s always better to avoid external links in actual posts, you can include the in comments, profiles, groups, everywhere. So Facebook is a monster when it comes to feeding your funnel traffic.
Because Facebook has been around a while know, people are more open to what they see. They of course expect personal feeds with the dancing cats and the silly posts. But they also expect to see “business type” posts, even adverts are expected.
People do moan, people do threaten to leave Facebook, but in general they are a very (very!) small minority.
Facebook is still the king of social networks, and will be for some time yet to come.
Dextor Abraham, a very successful digital entrepreneur once advised “If you get Facebook right, you can get just about everything else wrong.”. Times change, but at this time it still holds true.
And, perhaps the most persuasive argument is this. On Facebook there are 2.2 billion monthly active users (as at March, 2018). And rising. 1.45 billion daily active users.
2.2 BILLION PEOPLE!!!!
Surely, your target audience is likely to be in there somewhere?
If you can’t find customers from 2.2 billion people, then you should probably think again. Are you selling what people want?
Or what you want to sell?
The Golden Rules For Facebook
The basics are easy, make sure that:
1. You have a great, engaging profile
2. Put friend requests to everyone that might be of value
3. Post engaging content regularly.
Let’s take each one, one at a time.
Have a great, engaging profile
Facebook, like all social media, is… tada! Social!
People will checkout your profile. Maybe not as much as on LinkedIn, but it will get checked out.
So look at your profile like you were someone else. Is it clear what you offer? What you do? Who you are?
This is the secret sauce of Facebook. With the changing algorythms, the restrictions on pages, the way groups are going and the changes to the personal feed, your personal posts will be seen by your friends far more than anything else.
You will find you get more engagement on your personal feed more and more, unless you are lucky enough to be in really engaging groups.
Don’t be sure – if you come across someone who you would like to see what you post, then click the Add Friend button. The worst that can happen is that they decline. So you have nothing to lose.
Conversely, review your friends from time to time. Cull it regularly. Facebook will decide who should see your content and as much as you love your mum, the more she engages with your content, the more people like your mum will be shown your content.
So having got yourself an audience, don’t let them down. Post regularly, at least once a day. Use Buffer.com and schedule up a week’s worth of content once a week – you can then focus on the personal posts when you have time.
I follow the rule of 3’s. For every three posts I try and post one professional (about what I do), one personal (about me or what I’m up to) and one funny/motivation/etc.
And then rotate.
Check out the content marketing section in this book if you’re struggling for ideas on what to write about, there really is no excuse.
The best way to post successfully on Facebook
1. Avoid external links on your posts. Facebook doesn’t like sending people away from it’s platform, so will drop your visibility like a rock. If you do one thing do this. Instead, refer to the “link in the first comment” and put it there.
2. Don’t spam post, by which I mean the same post in lots of groups. Facebook is now watching for this.
3. Add an image to every post. Don’t be lazy, it’s an easy way to grab attention. If you’re stuck for an image use Google images, but add the filter “Labelled for reuse” if you want to be safe (under Tool, Usage Rights). The easiest way, especially if posting from your phone is take a picture! Boom! If you’re pushing you as your brand, make it of you.
4. Post about what people care about. They want to be entertained or educated. Stick to what your audience what most of.
Whatever you post about – give value. Always.
5. Posting times are a bit over-rated in my mind, but think (as always) about your target audience. When are they most likely to be on Facebook? When at home? At work? At lunch? Evenings? Weekends? And so on. And as always, test, test, test.
6. Remember,.facts tell, stories sell. So use them, they always get better engagement. Keep it personal with tangential reference to your business.
7. Re-use your content. Write the words, post to Facebook. Then use that as a script for YouTube, etc. Turn it in to Facebook Live for even better engagement (Facebook loves Facebook Lives).
8. Don’t over-do it too soon. When you launched a product, move on. People get tired of hearing the same old thing, so keep it fresh.
9. If you have a small team or group of friends, for important posts ask them to like, share and engage quickly. I mean like as soon as you post it. It will make a massive difference in terms of visibility if you get that engagement in the first few minutes after you post.
10. Avoid jargon. Don’t be a techie. Unless your audience are techies.
11. Use pattern disrupters. By which I mean emojis, spelling mistakes, the odd swear word if you don’t normally swear. Capitals when you SHOULDN’T. Cover taboo subjects, and take a stance. Above anything have a view. The only two topics I would recommend you don’t get involved in are religion and politics. It’s nearly always going to end badly with someone getting pissed off.
Unless, of course, your audience are into politics or religion, and then you’ve got to form an opinion.
12. Use power words that get people’s attention. We’ll cover this more in the copyrighting section of the book.
At the moment Facebook is ranking Facebook Lives high. I mean really high. They are really promoting it. So use it. Just do it. I mean this, don’t be scared or shy. Nobody really cares. Be honest, and you will get better.
And it’s so easy to do! You open Facebook on your phone, and go live. That’s it. And because you do it live, you don’t have to worry about re-takes, you just go with it.
If you make a mistake then laugh about it. It humanises you and your audience will like you more. That’s the great thing about it.
If you want to use your laptop then you can use Ecamm (Mac) or BeLive.tv (PC). You can even add to your Zoom account and stream from there (needs Webinar add-on).
Me? I recommend go natural, go on your phone for free and more than anything else, go for it!
Making use of Influencers on Facebook
This is a great way to get known. So follow this simple recipe for success.
Find 5 of the most relevant Facebook groups in your niche. Join them.
* Reply to 3-5 posts in there every day.
* Place two posts of your own in there each week.
* Make friends with the admins.
* Add people who post into the groups (and to a lesser extent the people who comment) as your friend. These are the “active” people you want to be friends with.
Launching a Facebook Group
It’s quick, easy and relatively risk free. You can create your “tribe” (your followers) and offer two way engagagement with them and between them. 24 hour a day. 7 days a week.
A Facebook group becomes part of your funnel. From your engaged group you send people to your onlines sales funnel, from which you can grab their email address (in return for an awesome lead magnet). And then your trip wire page, your upsales and core offer. All these are covered in the Funnels chapter of this book.
So, quick tips when you create your Facebook group:
Decide on the who, what, and why of your group. Try and focus on a target audience with a target problem. Ideally one problem that your group will solve, with the involvement of the other members.
Make the name specific. It will be found easier on Facebook searches and make sense to visitors. It is the headline of your group, and ask such probably the most important. Make the group image match.
Your group name must say what the group promises to do if the visitor joins. If your brand is not well known (remember the 5 stages of awareness?) then you should focus on the problem and the solution.
If you have a well known brand (to your audience), then your group name can reflect that, such as at https://www. facebook.com/groups/funnelhackerspro which is a group for users of T4S.site (and so they visit the group knowing it’s purpose and brand).
Edit the group to get a “name” instead of a “number”. You do this via the Group settings. You’ll also find other settings to make your group better, like changing the group image (please do this!).
So instead of a URL like https://www.facebook.com/groups/228048067851358
You’ll have one like https://www.facebook.com/groups/funnelhackerspro
It’s easier to share, type, remember, etc.
Because your group is essentially a lead magnet, you must, ASAP, get a funnel up to send the members to for the next step in your sales ladder, and get a link in your group description.
It’s great giving value through your group, but without leading them to your online sales funnel, you don’t get anything back. Get this done as soon as possible.
You want to hit 100 members as soon as possible. Growth will then start to occur organically. After that you can cull those who aren’t related (quality over quantity). But getting 100 gives your group gravitas.
So now, at the launch only, invite everyone you can, in every way possible, PM, email, the lot.
If you can, always over something in return for joining (yep, another lead magnet!). Same old mantra, give first in return for getting.
Get some posts in the group, pump it with content to avoid it looking “empty”. If your group looks like a ghost town when people take a look, they are far, far less likely to join.
Before your publicise your group, and as soon as it’s created, start putting in your best posts possible.
Make them posts that will get engagement as discussed earlier in this topic.
So have fun with your group. You should enjoy it, as should the members. Post regularly, post valuable and engaging content.
If you do this, and have a clear call to action in your description as a link to your online sales funnel, it will reap rewards. Don’t forget to remind people of your online sales funnel from time to time in your posts.
Download “Sales Funnel Secrets” for free at https://t4s.site/idea-to-reality/book.
Loads more Blog articles!
Reflect changes to your Library content immediately on your pages!
Posted January 3, 2022
It's rare you don't have a button on your page, maybe you have more than one. So how about some top tips for buttons? What should they look like? Where should you put them? How many should you have? What should be on them?
Posted July 8, 2020
If you are using a custom domain name with T4S.site then you must read this, as you have a deadline of 27th June.
Posted June 13, 2020
If someone was talking about you, in a room that you are not in, what would you want them to say about you? This is your brand. Let's discuss how you can stand out from the crowd.
Posted March 16, 2020
The temptation, with your incredible offering, your ultimate product or service, is to dive into something like Facebook Ads, and spend, spend, spend. But don't! Instead craft, test and scale your message. Your promise. Your offer.
Posted March 9, 2020
I want to touch on the 3 types of traffic that you will get to your website or online sales funnel. So what types of traffic exist, and how can you bring that traffic to your online funnel? Paid traffic, referred traffic and Earned (free) traffic.
Posted February 29, 2020
NEW! Upgrade to the page editor! (and a new page element) Three new things to tell you about: 1) Quickly insert new page elements above or below. 2) New organised way to choose new page elements. 3) New page element! The Audio Player.
Posted February 27, 2020
The Ansoff Matrix. When I did my MBA, we covered the Ansoff Matrix, and it is a key element in understanding how you will grow your company or your business. And the great thing about it, is that it is a simple concept that can be applied easily. To model different growth strategies, Igot Ansoff created a simple matrix - as shown with this article - that allows a company or business to focus its strategy to acquire new customers.
Posted February 26, 2020
By knowing where your company stands, it will allow you to construct a marketing angle to efficiently and effectively capture the market you want. Here then, are the 5 Stages of Market Sophistication discussed by Eugene Schwartz.
Posted February 25, 2020
Heads up! This is probably the foundation of your business - and I’m not exaggerating.
Posted February 21, 2020
You will, I am sure, already have dealt with all “types” of people - your customers, or potential customers. To be able to create a strategy and system for selling, we need to be able to plan accordingly. It is not feasible to plan for every single customer, so to help us, we can categorise them and create a strategy for each.
Posted February 20, 2020
Far more important than understanding your product (assume I mean product or service), is understanding your prospects, your potential customer. And even more important than that, is understanding why people buy.
Posted February 19, 2020
Fancy highlighting some text in bright yellow, pink, green, blue or silver? Like those highlighter pens? And how about buttons that change color when you move your mouse over them? This is how.
Posted December 6, 2019
Get FREE access to the T4S Bootcamp and physical copies of the "Traffic for Sales" books!
Posted November 30, 2019
Give visitors content for free, as a teaser, to get them hooked, and then when they hit a locked page you present a sales page for them to pay to carry on.
Posted November 12, 2019
You can now cut, copy and paste! One or more elements at a time, cut or copy and paste to same page, or different page in your funnel ... even to another page in another funnel!
Posted November 7, 2019
Refreshed for your enjoyment! Need to know, or need to refresh, how to set up payments for single or recurring? And what the options mean? Then put the kettle on, and take a look.
Posted October 24, 2019
And, I've updated the tutorial page with a handy video, that takes you through one step at a time. It's as simple as 1, 2, 3.
Posted October 1, 2019
A brand new page element for you - progress bars! Those nice graphical representations of progress.
Posted September 23, 2019
What to add a shadow to an image, or, well, any element? Yep - you can.
Posted September 23, 2019
If you're selling anything from a book to consultancy hours, you can now let people buy more than just one.
Posted September 17, 2019
All you have to do, is log in daily to T4S and watch your T4S Marketplace discount grow! Instantly, anything on the T4S Marketplace will have a discount applied. Right up to 99% off!!!
Posted September 16, 2019
With the new Stripe checkout, comes the first extra feature - product image on checkout.
Posted September 13, 2019
T4S.Site is now using the new version of Stripe. Right now, it's operating "as it was" (other than their new checkout page), but there are some potential benefits that we can now add. In addition to the added security for your users.
Posted September 12, 2019
On a per page, per user basis, users can make notes and save them for when they return. Perfect for courses and membership areas. Use on individual pages, certain pages or perhaps one page for notes.
Posted August 4, 2019
A new page element - Search - adds a search to your funnel. Perfect for courses and membership areas.
Posted July 30, 2019
You may remember that I mentioned Stripe is changing. Indeed, you may be getting emails yourself if you are using Stripe. So here's an update on research and testing so far...
Posted July 9, 2019
You can now use CTRL + ALT + V (or CTRL + OPTION + V if on a Mac) to quickly preview a page, along with the other keyboard shortcuts. Also, duplicate page drops the new page below the old one. Much better.
Posted June 27, 2019
Get your colors and brand all spot on with this brilliant way to pick a color from any image on your page!
Posted June 21, 2019
If using Stripe, you'll need your test and live, publishable and secret keys. This is how to find them.
Posted June 21, 2019
Maybe you want to change a page URL but already shared it? Or a temporary promotion? Send one page to another!
Posted June 21, 2019
Set the space between lines of text to what you want. Also referred to as line height or leading, you can now spread out your text!
Posted June 21, 2019
Forums are brilliant for engagement, return traffic, support, community spirit - the list is endless with this new Forums page element!
Posted June 21, 2019
How an accountant used the power of focus in his marketing to succeed by NOT selling to the world.
Posted May 22, 2019
Create unlimited quizzes, with questions and answers. Include results for your members and generate certificates their name for downloading.
Posted March 19, 2019
Latest changes for March 2019. New features that you should know and might want to know.
Posted March 8, 2019
Gosh! There were rather a lot of new shiny things to play with, that came with the February 2019 update.
Posted February 19, 2019
Don't be afraid of webinar funnels - they are used because they are incredibly successful. Find out how to create your awesome webinar!
Posted December 9, 2018
I've been told it's worth everything from £99 to £699 so I'm going to do a special launch price at the lowest! JUST £99! That's about £1.62 per video. The value, know-how and actions you'll get from each must be worth £1.62?!
Posted October 18, 2018
A fast track guide to your first experience with T4S Traffic for Sales after logging in for the first time.
Posted October 8, 2018
It’s critical when selling, to know who your perfect customer is. Who you should be selling to, and how to find them – and then how to make it clear that they should buy from you (and why). The worst answer you can give to “Who do you sell to?” is “Anyone”.
Posted October 7, 2018
It's about time your thought about how those affiliate marketers are successfully making a passive income that grows every month!
Posted October 3, 2018
So what are funnels? Click funnels. Sales funnels. Online funnels. Marketing funnels. Lots of names, but funnels is what it's all about. So "Funnels Basics" - what are these funnels all about?
Posted September 26, 2018
"When I told them about my online course they laughed. But when I started to make money!" Let's face it... You know something that others would pay you for. Learn how, with a full course template with payments, pages - the lot!
Posted September 5, 2018
Being funny, making friends, licking your elbow... all hard to do. But the good news, particularly if your funny bone popped out at birth, is that there are some key principles - a formula if you will - that you can follow to “be funny”.
Posted August 26, 2018
106 of the most Tested and Successful Headlines ever written by the great John Caples - for your inspirationBlog Articles, by Simon Goodchild
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” - David Ogilvy
Posted August 24, 2018
Have you heard the one about the copywriter who didn't use stories? No, I didn't think so.... This is why!
Posted August 22, 2018
Before we start on this topic, let me clear up one thing. The word “hacking” nowadays brings up pictures of annoying teenagers illegally breaking into computers, using some magic technique (which, by the way, are 99% made up or unrealistic!). But this is NOT what it means!
Posted August 21, 2018
Getting a post to go viral is tough. It’s worth saying that before getting into the theory of making content go viral. So if you want a post to go viral, before anything else you need to know what triggers “virality” in the first place.
Posted July 28, 2018
2.2 BILLION PEOPLE!!!! Surely, your target audience is likely to be in there somewhere? Follow these steps to make Facebook your success story.
Posted July 27, 2018
Unless you are very fortunate, what you offer is not unique. Your potential customers have choices. So use your brand to stand out!
Posted July 20, 2018
The temptation, with your incredible offering, your ultimate product or service, is to dive into something like Facebook Ads and spend, spend, spend. This is how you should do it.
Posted July 9, 2018
A key component of selling is understanding how aware your target audience is of your offer, so you can tailor your message accordingly. These are the 5 stages of awareness.
Posted July 6, 2018
When selling, you will convert less if you go straight for your core offer. This is the biggest mistake you can make. This is how to do it right.
Posted July 3, 2018
Get a free copy of my new book "Sales Funnel Secrets" before it is released!
Posted June 20, 2018
You hate them, I hate them, so why do they exist? Because this is how they have been proven to work (sorry).
Posted June 12, 2018
Free eBooks are brilliant lead magnets. This is how they get you your ultimate sale!
Posted June 5, 2018
What do I mean? Well, when you are selling, you typically ask for payment for something small, of tremendous value. A no brainer. A lead magnet. A $7 something. And then...
Posted May 17, 2018
Support your copy or call to action, counter objections, use social proof strategically, support the argument you’re making and the story you’re telling and humanise your marketing with social proof.
Posted May 16, 2018
The good news is that Google does index embedded content with iframes. But what are they? And why should you care? Plus one thing you must do, to do it right.
Posted May 14, 2018
They are a core tool for conversion experts, so why should they be used with caution? Well first, we need to understand what sort of heat maps exist, and which are good (and bad) to rely on.
Posted May 13, 2018
Covers all the expected "sections" of a long sales letter page. Use and adapt to your own niche. Remember, it's about the visitor, not you (apart from the credentials section).
Posted May 12, 2018
I thought I'd explain how urgency with countdown timers increases conversions rates, based on proven market testing. With some amazing results.
Posted May 12, 2018
It may sound too good to be true, but through affiliate marketing you can make money while you sleep. So let's consider it in more detail.
Posted May 10, 2018
You don't just create a set of web pages and call it a day, thinking job done. Your entire sales funnel is a series of steps, using your web pages (your online sales funnel if you like) as the foundation. And this is why.
Posted May 9, 2018